ABOUT ULBE

Utah Latino Business Expo (ULBE) is an inclusive event focused on bringing businesses, community & culture together for one unforgettable experience. ULBE has been featured on top media channels such as Utah ABC4 & Fox13 News. ULBE was also recognized by the Salt Lake City’s Mayor office as being an integral part in building the cities arts & cultural landscape. 

 

ULBE programming is aimed at helping encourage, educate & expand the reach of the Latino community. This full day of free programming is open to all ages & ethnicities with an emphasis on showcasing local businesses, educational/interactive workshops, great food, giveaways & amazing performances by talented Latino artists. 

 

An exciting addition to this year’s program is our partnership with Latinos In Action whose mission is to empower Latino youth to lead & strengthen their communities through college & career readiness. Part of the event proceeds will go to awarding a LIA student with a scholarship to be used for furthering their education. 
 

 

Program Highlights

  • Free indoor event, open to the public

  • Doors open at 10AM & event concludes at 4PM

  • Outdoor food court with food trucks

  • Performances & giveaways

  • Free workshops (pre-registration is required)

  • Special guest appearance

  • Scholarship recipient announcement

  • Children welcome (parental supervision is required)

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Felipe Gómez

Founder, Utah Latino Business Expo

Colombian born Felipe Gomez, is an entrepreneur & sales executive with 10 years of experience in driving business growth. As a seasoned entrepreneur he knows & understands the power of building networks & relationships. He has experience working with top artists in the entertaining & music industry & has dedicated the last several years to building a referral marketing machine. Felipe has worked in Latino markets across the nation & is a strong advocate for local economic development, inclusion & education.

Felipe Gómez

Founder, Utah Latino Business Expo

Krystal Guerra

Co-Founder, Utah Latino Business Expo

Krystal Guerra is is a marketing executive with over 8 years of experience in event programming, media relations, digital marketing & demand generation. She is a first generation college graduate & the CEO of Guerra Media—a media agency dedicated to advocating for inclusivity & preparing young adults for college & career success. In 2019 Krystal was recognized as one of Utah’s 30 Women to Watch by Utah Business Magazine & in 2017 was nominated for the Utah Women in Tech Awards. She has been featured in several publications & news channels including ABC4, Fox13 & KSL5.

Krystal Guerra

Co-Founder, Utah Latino Business Expo

MEET THE TEAM